The past year has brought a huge amount of job seekers onto the market. For these unfortunate folks, many are eagerly searching popular job listing websites. While that is an essential part of the job hunt, an even more important strategy is social networking. Research indicates at least 80% of jobs are found through social connections. Put yourself in the employer’s shoes: you post an ad for a position, and you receive 150 qualified resumes. Wouldn’t a resume with a personal connection go to the top of the list? The following strategies will help you tap into the importance of who you know, and who you DON’T know (yet).
1) Create accounts with Facebook and Linked In. If you think these sites are just for Generation Y-ers, here are some statistics for you: the fastest growing Facebook demographic is ages 35-54. Linked In is a network for professionals. The beauty of these sites is that you can not only tap into your personal contacts, but the contacts of your contacts! Example: create a post on Facebook explaining that you are looking for work in a certain field. You may be surprised at the amount of contacts who could know someone in a reputable firm and would grant an interview on a personal referral. And since both sites are completely free of charge, you have nothing to lose! And one post on Facebook takes much less time than calling everyone in your address book.
2) Join a local networking group. Since the latest downturn in the economy, networking groups have popped up everywhere. Membership or attendance is usually free, and they can turn up some very good leads! Standard events can be anything from a casual morning coffee, to a more structured event where people share their skills and job history, and people can exchange contacts and leads.
3) Join your local trade association. Regardless of your profession, you most likely have a local trade association that you can join! Although associations usually charge for membership, they can be an effective way to network with people specific to your trade. In addition, you can take on leadership roles that will be impressive on your resume.
4) Non-job related events. Now is not the time to stay at home feeling sorry for yourself! Go ahead and fill up your dancing card and go to that wedding, birthday party or barbeque at your friend’s house. Make a point of meeting new people in person! Of course you don’t need to bring your resume with you, but mingle with other guests you might not know and when the topic of jobs comes up (it always does) mention what you’re looking for. If nothing else, having fun is always a good way to keep your spirits up!
5) Volunteer. While you’ve got extra time on your hands, give back to the community! There are so many organizations looking for help. It’s a great way to meet people and it’s another impressive activity for your resume. And just like #4, it will help keep your spirits up during a difficult time!
Most importantly, don’t lose your confidence in your abilities! By following the above tips, it’s only a matter of time before you find a great opportunity.
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